Who I am
Just a Yorkshire lass with a natural skill for using systems knowledge and psychology to support charitable causes
Born and raised in York, I live there with my partner and two year old son.
As I grew up, I never shied away from the spotlight, taking on hobbies and studying subjects like theatre, dance, media studies, and participation with my college’s Students’ Union. However, I’ve always had a natural affinity with psychology and are very much a "people person".
Studying psychology at Leeds Trinity University...
I focussed my final year on biopsychology of stress and health, cognitive psychology, psychology of marketing, and business psychology. Using what I learnt and some volunteering experience, I wrote my final dissertation, Give or Take: A qualitative study of methods of public fundraising.
Fresh out of university, I spent a couple of years in the Applications Team of a children's disability charity...
A large part of the day to day tasks of this role was speaking directly to families being supported. These conversations are the foundation of my motivation to stay in the charity sector, I carry them with me through every role I undertake, and every organisation I work for as a reminder that the impact stats us Fundraisers see so frequently are not just ink on paper.
Over the next couple of years I began my fundraising journey...
I started as a Fundraising Assistant at the same children's charity. From my colleague and I using a mobile phone to take marketing pictures and make boomerangs (remember them?!), to hiring professional photographers and graphic designers, the organisation and I went from strength to strength, with every campaign we released, every event we hosted, and every penny donated by their incredible donors.
For my next step, I joined the newly established Fundraising Team at a learning disability charity...
Starting on my first day with just one Charities Aid Foundation login, I grew public fundraising from scratch for this parent charity's six local charities, nine non-profit companies, and five social enterprises. The parent charity and their subsidiaries now benefit from the use of multiple fundraising platforms, a tailored CRM, and full suites of individually branded fundraising resources.
Working with smaller local charities under the parent charity of Thera Trust has increased my awareness of how difficult it can be for smaller charities to begin public fundraising. With regulator minefields and confusing audience analytics, you can easily get stuck between a rock and a hard place. I offer my services as a temporary, part or full time professional public fundraiser, to help you focus on growing your organisation rather than untangling webs of system implementation and fundraising law, and I’d like your organisation to be the next leg of my journey.
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